Bic is launching a £10,000 on-pack competition to drive sales of its Select range of pens and pencils.
Some 30,000 Bic Select packs will feature a promotional sticker that can be peeled back to reveal a unique code.
Consumers then type in the code online for entry into a £10,000 prize draw.
The promotion will be backed with advertising in Metro newspapers, FHM and Marie Claire.
The range includes fountain pens, mechanical pencils, ball and gel pens.
Tel 01895 827100