Robinsons has changed the design of bottles in its High Juice Squash range to increase appeal to adults and distinguish the product from other ranges. High Juice bottles are now frosted with a 'fruit peel' effect.
A new flavour, apple, strawberry & lychee, is also being introduced. The High Juice range, which contains 55% fruit juice, will be supported by a marketing and sampling campaign until June.
Point of sale materials, including branded display stands, are available to retailers.
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