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The major brand owners are pumping investment into juices to squeeze more growth from the category. Robin Mannering looks at their plans
The soft drinks market has had a strong showing recently after last year’s decline. Aidan Fortune finds out if the category’s success is set to last
Capri-Sun has unveiled two on-pack competitions offering consumers the opportunity to win prizes including concert tickets, Nintendo Wiis, trampolines and scooters.
Kerry Foods has announced the launch of Cheeshapes Quirkies, the new name for Cheeshapes Randoms.
Cockspur Rum is promising Barbados in a bottle this summer with its new Rum Punch variant.
Unilever’s Pot Pasta range has been given a refresh, boasting a new and improved recipe with each pot now a source of protein.
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