Weight Watchers is adding a ready sliced malt loaf to its range of products produced by Anthony Alan Foods. The new Weight Watchers Malt Loaf will be available in 300g packs, each containing 13 slices. The launch is being supported by advertising in leading women’s lifestyle magazines including Slimming, Zest and Top Santé. Retailers can also take advantage of a special introductory price and in-store promotions.
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