United Biscuits UK has introduced its McVitie s Victoria and Masterpieces in smaller pack sizes.
UBUK is relaunching its McVitie's Digestives range with a new design, backed by TV ads emphasising the brand's wholemeal and wheat credentials.
United Biscuits is aiming to extend its health credentials in 2008 with two extensions to the Go Ahead! brand, an organic launch for Digestives and a wholemeal McVitie's cake range.
GLACÉAU Smartwater has launched a new campaign to highlight its 100% recycled, 100% recyclable credentials.
Oreo O’s cereal is making its debut into the convenience and wholesale channel.
JJ Whitley has launched a new gold filtered variant of its artisanal Russian Vodka.
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