Cadbury Trebor Bassett is to launch Cadbury Dairy Milk Melts this month.
The line comprises eight individually wrapped soft chocolate centres covered in Cadbury Dairy Milk and retails at £1.19.
The launch will be backed by a £2m marketing campaign.
CTB is also price-marking several brands just for independents
for a limited period.
From September 11, Crunchie, Double Decker and Dairy Milk will be pricemarked at 35p.
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