Cadbury has gone quackers for an augmented reality app. Once downloaded, it enables smartphone users to play a game triggered by pointing at promotional bars of Twirl, Crunchie, Boost, Caramel and Dairy Milk. Players have to earn points by prodding...
New Cadbury's Flake Allure is a limited-edition bar comprising Flake chocolate enrobed in truffle and coated in milk chocolate. The company is pouring 2m into press, radio and outdoor advertising, as well as pos material.
Cadbury Dairy Milk bunnies are bouncing back for Easter 2011. The caramel-filled rabbit-shaped chocolates come in a pack containing two bunnies and will be supported with advertising in a range of outdoor locations, and in a variety of national and...
The firm has revealed new sharing and shell egg lines, including a tie-up with Lotus Biscoff
The campaign includes TV and VOD, radio, shopper and social media
Mars Wrigley has revamped the gum as part of a new campaign
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