UNILEVER is launching a promotion to coincide with its ‘Fight for Real Food’ campaign on a number of Birds Eye products and is designed to highlight the ‘nasties’ that can lurk in other manufactured foods. The promotion, flagged to 1.8 million households by a mailer, offers shoppers the chance to find a real £5 note in selected packs of Birds Eye peas, ready meals, dinners, fish and red meat. Since 2002, £20m has been invested in the campaign.

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