Barr is teaming up with one of the most anticipated blockbuster films of 2026, Sony Pictures’ Spider-Man: Brand New Day (released 29 July), in a major new on-pack prize promotion.
Launching this month across Barr’s 500ml and 2L formats, alongside the 24x330ml can multipack, the promotion will appear on more than 4.4m packs, giving shoppers the chance to win a holiday to New York City - the home of Spider-Man.
The collaboration will be supported by a significant ATL marketing campaign running from July through to mid-August, spanning social media, YouTube, Disney+ and OOH advertising, and is expected to reach more than nine million shoppers.
Retailers and wholesalers can expect impactful in-store and in-depot activation designed to drive visibility and generate demand at fixtures. Eye-catching creative, clear messaging and strong media support will also maximise awareness and conversion throughout the campaign.
Annette Yates, Barr brand director at AG Barr, said: “We’re thrilled to be collaborating with Sony Pictures’ Spider-Man: Brand New Day, one of the most exciting film releases of the year and a franchise that enjoys huge appeal across generations.
“This promotion combines the power of blockbuster entertainment with a compelling prize mechanic, giving shoppers the chance to win an incredible trip to New York while driving excitement around the Barr brand.
“We’re confident this campaign will drive footfall, increase rate of sale and make the most of the summer trading opportunity.”
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