SNÜ has expanded its nicotine pouch range with the new Fizzy Energy variant.
Described as a “bold tropical taste combined with the familiar energy drink fizz”; Fizzy Energy is available in 6, 12, and 18mg per pouch, as well as 60mg per gram - becoming the fourth flavour in the brand’s extra-strong range. The range can accommodate first time buyers, experienced users and ex-smokers who all require a different nicotine strength whilst the flavour remains smooth and consistent across each level.
Flavour is currently one of the most significant profit drivers within the nicotine pouch category. Fizzy Energy was designed to fill a gap in beverage-inspired flavour profiles.
Fizzy Energy will have SNÜ’s trademark rub-to-smell the flavour label, allowing customers to experience the flavour before buying. This encourages trial purchase, protects retailers from losing stock due to cans being opened prior to purchase and speeds up decision making at point of sale. Over the past year, SNÜ’s new customer acquisition rate has increased 660%, highlighting the effectiveness of engaging customers through flavour discovery and enhanced in-store experience.
The launch comes as SNÜ refreshes its brand vision, focusing on a consumer-first ‘Own It’ lifestyle-led positioning to better reflect modern adult preferences and purchasing behaviours, strengthening in-store engagement.
Javier Soria De Vicente, international business development manager for SNÜ said: “This is a first of its kind flavour experience for SNÜ, combining the familiarity of a favourite beverage with the convenience of a modern nicotine pouch. Created in response to changing consumer tastes, Fizzy Energy supports customers looking beyond traditional mint flavours as demand continues to grow for exciting unique and adventurous flavour options.
“What sets SNÜ apart from other brands is the level of support we provide to our partners, we not only deliver the highest-quality of products but the highest-quality marketing materials too.”
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