Leading tobacco accessories supplier, Republic Technologies UK, has announced it’s expanding its portfolio with the launch of ZIG, a new entry to the UK’s booming nicotine pouch market.
Named with an affiliation to Republic’s established Zig-Zag brand, ZIG will be available from August. The range includes 8mg, 12mg and 17mg strengths across six flavours, all with an RRP of £4.50. The flavours are Berry Cool, Citrus, Ice Mint, Peppermint, Power Mint and Tropical, all developed to “align with key consumer flavour preferences identified through brand research,” the supplier said.
Gavin Anderson, sales director at Republic Technologies, said: “We’re continuously adapting to the changes in tobacco and vaping legislation and supporting retailers with new products to fulfil shopper needs.
“Following the UK’s ban on disposable vapes, consumers are increasingly turning to alternative nicotine delivery systems. We’re pleased to introduce ZIG to the market. Its bold, vibrant packaging and on-trend flavours are perfectly designed to deliver strong on-shelf standout in a busy sector.
“This is the first time we’ve launched a product in the pouches market. Backed by an already trusted and established leader in tobacco accessories, we’re confident that ZIG will resonate with shoppers and drive strong sales for retailers.”
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