NPD includes four Supahoneys original, lemon, cranberry and ginger made with Manuka. They aim to broaden the appeal of Manuka and make it more accessible both in taste and price. The 250g jars have a rrp of £3.49 with an introductory price of £2.49.
Limited-edition Greek and Italian Forest honey join the Speciality Honeys, while two Beekeepers' Select varieties English Wildflower and Scottish Heather have been added. All have rrps of £3.49 for 250g.
Also new is Light and Mild Honey aimed at mums with children, in a 340g squeezy bottle (rrp £2.59).
Marketing support will include a Rowse-branded eco-bag offer and TV advertising in October.
tel: 01491 827400