Pladis, the global snacking company, has launched a limited edition, seasonal McVitie’s biscuit in time for Valentine’s Day and Mother’s Day.
The new product, McVitie’s Moments Choco Hearts, is made with triple chocolate and pink heart sprinkles. The seasonal biscuit is designed to be shared as a treat between loved ones.
Available now across the convenience channel, the Choco Hearts are sold in packs of four cake squares and carry an rrp of £1.00.
Claire Hooper, head of marketing for McVitie’s Cake Co. at Pladis UK & Ireland, said: “Building on McVitie’s Moments’ existing success we’re confident these limited-edition, Valentine’s Day and Mother’s Day themed chocolatey cakes will be loved by both new and existing consumers for their great taste and stand-out packaging.”