Meat free Bacon slices

Source: Richmond

Richmond has expanded its Meat-Free range with the launch of Richmond Meat-Free Smoked Bacon Rashers.

Available in a pack of eight, Richmond Meat-Free Smoked Bacon Rashers have an rrp of £2.50.

The latest launch is designed to allow retailers to tap into the growing meat-free category that has doubled in size over the past five years, according to IRI data.

To support the launch of Richmond Meat-Free Smoked Bacon Rashers, the brand is investing in an integrated campaign worth £3.5m. The campaign, with bursts from June will include TV, social media and a shopper campaign to help drive awareness.

“Bacon is a British family favourite, beloved at breakfast time – so we wanted to create something that mimics its meat counterpart and, most importantly, tastes amazing, giving shoppers a meat-free alternative they can rely on,” said Victoria Southern, category and marketing director at Kerry Foods. “This launch is such an exciting milestone for us as a brand as we continue to develop meat-free products that directly cater to the demands of families and support retailers in expanding their ranges in store.”