Rekorderlig is claiming a first in the cider category with the introduction of a mixed seasonal multipack of 500ml bottles.
The Summer Six contains a mix of three different variants – strawberry & lime, mango and raspberry & apple – to offer consumers a variety of flavours.
The brand hopes to roll out other seasonal packs over the course of the year.
The company says the flavoured cider category has grown 66% over the past year.
Chloe Allan, senior brand manager at Chilli Marketing said: “By introducing this category first – mixed flavours that are perfect for the summer – we’re giving consumers that all important choice and even more reason to buy Rekorderlig in a crowded marketplace.”