Pringles turns up the heat with new Hot range

Pringles has announced it is adding a Hot range to its portfolio.

Available now and replacing the Sizzl’N range, it includes five options: Flamin’ Cheese Flavour, Mexican Chilli & Lime Flavour, Smokin’ BBQ Ribs Flavour, Kickin’ Sour Cream Flavour and Sweet Chilli Flavour.

Four of the flavours are HFSS compliant, with the exception of Sweet Chilli Flavour.

The range has an RRP of £2.25 (160g), with Kickin’ Sour Cream Flavour and Sweet Chilli Flavour are available to independent retailers now in a price marked pack.

Kellogg’s UKI senior activation brand manager Beth Johnson said: “We know our shoppers love spicy flavours, as we saw with our Sizzl’N range. Pringles Hot is the next evolution and allows retailers to capitalise on the demand for more spicy offerings.’’