Fox’s Burton’s Companies (FBC) is relaunching the spooky variety of its Party Rings Trick or Treat Minis, after a successful debut in 2025, which brought over 200k new shoppers into the brand, it said.
Landing back in stores from this week, the product features bite-sized biscuits with vibrant seasonal icing in fun Halloween-inspired shapes, including bats, cats and pumpkins.
The return is expected to be well received by shoppers, after many shared their love for the seasonal variation on social media in 2025, with one shopper calling them a “perfect Halloween snack.”
Jo Harwood, chief sales and trade marketing officer at FBC, said of the relaunch: “Halloween has turned from a one-day event into a six-to-eight-week trading opportunity in recent years. Shoppers embrace the occasion earlier and looking for affordable, fun ways to get into the spooky spirit, giving retailers an extended selling window.
“We saw the appetite for Party Rings Trick or Treat Minis first-hand last year, so we’re excited to be bringing them back for 2026. With a proven track record of driving incremental sales and recruiting new shoppers, they’re a must-stock for retailers looking to maximise sales throughout spooky season.”
The RRP remains at the same price as last year - £2.10 for a ten-pack of mini bags (10 x 21g per bag) and at a promo price of £1.75.
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