Barratt Sweet Shop has announced two new special lines for Halloween 2026.
This year, the confectioner is bringing a cheekily spooky twist to the seasonal aisle through a limited-edition Halloween line-up inspired by the classic monster, Dracula.
The collection combines nostalgic UK favourites with “ghoulishly fun flavours” to bring families and Halloween partygoers scares, excitement and memories.
Available now, the eye-catching Dracula-themed range introduces two standout offerings - Flumps Flumpkins and Wham Scary Chews.
Flumpkins bring an innovative sour vanilla flavour profile to soft, pumpkin-shaped marshmallows, while Wham’s Scary Chews make a bold return in three high-energy, tongue-tingling options.
Seasonal demand
As seasonal Halloween demand continues to propel incremental growth across the competitive sugar confectionery market, the bite-sized range offers a shareable, high-impact solution tailored for trick-or-treat bowls, party spreads and family celebrations.
Michael Inpong, chief marketing officer at supplier Valeo Foods UK, said: “Halloween is all about bold, shareable excitement, and this range delivers exactly that by bringing Sweet Shop’s iconic sweet formats to life in a monstrously tasty way.
We’ve created a genuinely fun, high-flavour experience that brings big personality to the seasonal confectionery aisle.”
With the classic Universal Monster, Dracula, front and centre on every pack, this limited-edition range bridges classic chewy and marshmallow formats with playful, light-hearted Halloween appeal to drive maximum visibility and shopper engagement.
Flumpkins will be available in 150g pouches with an RRP £1.25, while the Scary Chews will be available in 260g pouches (RRP £2) across select retailers.
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