The third wave of Southern Comfort’s ‘Whatever’s Comfortable’ campaign is on TV.
The Young Gun ad features a bartender serving up drinks in a unique fashion. Previous instalments of the campaign received 1.5m views online each.
The ad will run on TV until 18 August and is aimed at 18- to 24-year-olds.
Southern Comfort marketing manager Gwen Risdale said: “Following the popularity of our previous two adverts, we’ve leveraged that momentum into a new chapter, one that not only heroes our ‘Whatever’s Comfortable’ attitude but the drink itself.”