Maxxium has introduced the first-ever maple-infused bourbon into the UK, following in the footsteps of Jim Beam Honey.

Jim Beam Maple is made with four-year-old bourbon whiskey infused with maple and has an ABV of 35%, with an rrp of £19.99.

Maxxium believes it will help recruit new consumers to the category. “We are excited to expand our portfolio and create a further point of difference,” said UK marketing controller for imported whiskey Eileen Livingstone.