Mars Chocolate Drinks & Treats has launched Maltesers Vegan Instant hot drink.
Maltesers Vegan is available initially at Aldi with wider grocery distribution and availability to the wholesale and convenience channels expected later in the year. It comes in a 250g jar which contains 10 servings (RRP: £2.99).
Michelle Frost, general manager at Mars Chocolate Drinks & Treats, explained the new launch: “After the success of Galaxy Vegan, we anticipate the launch of Maltesers Vegan will be a successful addition to our hot drinks range.
“We aim to ensure that everyone can enjoy the iconic flavours of our renowned confectionery brands in different forms and formats. With the growing number of consumers seeking vegan products, the launch of Maltesers Vegan was a natural range extension.”
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