Maxxium has launched another Courvoisier gift carton for Christmas.

Following the success of the Here’s to Now carton last year, the brand has released a 70cl VS bottle wrapped in one of three Jillian Lochner prints.

“Our eye-catching Courvoisier gift cartons spark excitement in the category and this year, we are continuing our investment in the off trade by delivering another premium gift carton timed perfectly to coincide with the feastive season,” said luxury brands controller Chris Anderson. “Wrapped with our stunning advertising, these striking packs breathe new life into the cognac fixture at a time when impulse purchases present a key opportunity to drive sales.”