Müller has announced it will continue to sponsor and work with British Athletics until the end of 2021.

The extended partnership, which began in 2016, will be supported with a new multimedia campaign and £400 investment over the next three years.

Müller will also become title partner for ten world-class sporting events, running from now until 2021, and continue as official supporter of the British Athletics team,

In 2019, the dairy company will carry out activity at both the Indoor and Outdoor Grand Prix Birmingham, Anniversary Games and British Athletics Championships.

Michael Inpong, chief marketing officer at Müller said: “Müller is passionate about making people happier and healthier. As such, it’s wonderful to extend our partnership with British Athletics.

“We’re really excited to continue investing in the future of this electrifying sport. It also means we can continue to bring our much-loved brand to life in lots of new and exciting ways.”

Nigel Holl, interim chief executive of UK Athletics, added: “We are delighted to develop further our partnership with Müller who are now very well established as a long-term supporter of athletics in this country.

“Muller’s continued investment in the televised events series means we are able to continue to host world class elite level competition.”