Molson Coors has extended the Carling Zest range to include a red berries variant.
Available in the new 300ml Carling bottles, the new flavour comes in four-packs (rrp £3.49) and 12-packs (rrp £9) and has an abv of 2.8%. Molson Coors is investing £3.5m in an integrated marketing campaign.
Jim Shearer, Carling brand director at Molson Coors, said: “Carling Zest has been a stand-out performer in the category ever since its launch. The launch of Carling Zest Red Berries for summer 2014 demonstrates that we are continuing to lead the way in developing this market and exciting consumers with new flavours. With this new flavour, alongside our permanent Carling Zest Citrus listing, we are anticipating a successful British summer for retailers.”