Pladis, the global snacking company, has introduced four new cakes to be added to its McVitie’s Christmas line-up.
Available now across grocery and convenience channels and with an rrp of £1.00, the range includes McVitie’s Merry Moments Double Choccy Crunch 4pk, McVitie’s Merry Moments Mint Chocolate Crunch 4pk, McVitie’s Penguin Merry Berry cake bars 5pk and McVitie’s Penguin Merry Mint cake bars 5pk.
Claire Hooper, head of marketing for McVitie’s Cake Company at pladis UK & Ireland, said: ”We’re excited to launch these festive cakes for the seasonal period. Our Christmas cakes fit into two everyday occasions for celebrating the occasions, individually wrapped treats that are perfect for lunchboxes and squares for sharing after dinner with family and friends.
“We’re confident the range will be welcomed favourably by consumers helping to bring excitement to store and encourage additional impulse purchases.’’
The McVitie’s Christmas cakes range joins the rest of pladis’ seasonal snacks, including the McVitie’s Jaffa Cake Cracker tin, McVitie’s Family Circle box, Milk Chocolate Digestives Postbox Tin and the Jacob’s Biscuits for Cheese selection novelty tin.