Premium granola brand, Lizi’s, is launching a nutritious breakfast drink aimed at active and health conscious consumers who are looking for a tasty better for you on-the-go breakfast.

The new product Lizi’s Breakfast Drink, available in chocolate, vanilla and strawberry, (250ml bottle), is low in sugar and  high in protein and also provides fibre. Lizi’s Breakfast Drink has no added sugar, and also contains vitamin B6, which contributes to the normal energy yielding metabolism.

The breakfast drinks market is worth £25.68m and has grown by 6.8% vs last year, with loyalty driving this forward. Chocolate flavoured drinks are the top sellers (5.2% value growth), followed by Vanilla (-1.9% value) and then Strawberry (6.6% value). (IRI data w/e 17th June 2018)

Susanne Fraser, group marketing manager, said: “Consumers interest in health & wellness is growing, with the rise of more fluid, and convenient lifestyles. With particular focus on this, the on-the-go breakfast market has been crying out for a premium product that meets this demand. We are filling this gap with the launch of Lizi’s Breakfast Drink.

“By offering a lower in sugar, higher in fibre and protein on-the-go option, we are confident and are expecting high demand for our nutritious breakfast drink.”

Lizi’s Breakfast Drink’s rrp is £1.49 for 250ml and the products will be available from the beginning of August 2018.