Breakfast brand Lizi’s is introducing a trio of breakfast drinks to the convenience channel this month.
Each of the company’s drinks contain no added sugar and vitamin B6, as well as a balance between fibre and protein. Available to order in 8x250ml packs and three flavours: Strawberry, Vanilla and Chocolate, the range has an rrp of £1.49 per bottle.
Lizi’s is supporting the launch with a new long-term partnership with UK sales, marketing and distribution partner Primeline.
Susanne Fraser, Lizi’s group marketing manager, said; “With the convenience and food-to-go categories set to soar over the next five years, there is a huge opportunity for our on-the-go range. We are excited to provide our customers with a point of difference at breakfast – one that isn’t full of sugar and keeps you going through the morning.
“Primeline is a strategic partner for Lizi’s and will play a vital part in our go to market solution in the UK convenience category. We are excited to see this partnership flourish as we build up our on-the-go breakfast offering.”