In response to consumer demand, Kopparberg has made its seasonal variant raspberry a permanent line. Traditionally the product is only available during the summer but due to demand on the brand’s social media channels, it will be available all year round.
Brand manager Jodie Alliss explains the move. “Raspberry has been a popular variant for the last few summers and we’ve received really positive consumer feedback,” she says. “We’re very selective about the variants we add to our range but such was the demand for raspberry that we ramped up production for 2014 straight away. We’ve got it ready in time for spring so drinkers can pour it over chunks of ice.”