Wholesaler Unitas is sweetening the offer for independent retailers with the launch of a new six-strong classic sugar confectionery range, which joins its existed Local Living portfolio.
Launching in depots today (5 October), the range is made up of Fizzy Mix, Giant Fizzy Strawbs, Mini Pencils, Tangy Mix, Sour Snakes and Party Mix packs in £1 pricemarked 130g sharing bags.
Each of the new SKUs deliver more than 30% POR, Unitas added, while the £1 pricemarked format clearly communicates the accessible price point. Supporting the launch is Unitas’ Our £1 Just Got Sweeter campaign, designed to bring the new range to life in-store and “place its accessible price point front of mind for shoppers,” it said.
Own brand
The confectionery range form the latest addition to the Local Living own brand range, following the recent introduction of home baking products. Unitas said there are also plans to further expand the category with the addition of self-raising flour and plain flour, which are both coming soon.
The continued expansion of Local Living reflects Unitas’ focus on “developing its own brand offer across key everyday categories to provide independent retailers with even greater choice while delivering value for their customers,” it said.
Milan Pinnock, own brand marketing manager at Unitas, said: “Confectionery is a key impulse category for independent retailers, so we wanted to create a range that makes it easy for them to offer shoppers plenty of choice at an affordable price.
“With six varieties, a clear £1 price point and more than 30% POR, the new confectionery line supports retailers with a straightforward proposition that delivers value for both their customers and their business.”
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