Kerry Foods is launching new GoGo’s snacks with cheese pieces and accompanying bites.
Snacking is currently worth £31bn, with 71% of the UK snacking once a day or more (Mintel, 2016). However, with cheese penetration flat at 94.4%(Kantar, 2016), Kerry Foods believes there is an opportunity to deliver growth by opening up adult snacking within the cheese category and creating more opportunities for shoppers to love cheese.
Initially, the new line-up includes three varieties with further flavour and ingredient combinations rolling out throughout 2017.
Full of Beans includes roasted edamame beans with chilli and lime peas, reduced fat cheese bites and dark chocolate covered coffee beans and pretzel sticks
Oat–Tastic includes spicy roasted corn and roasted edamame beans, reduced fat cheese bites and fruity and seeded flapjacks
Protein Power contains soy broad beans and roasted edamame beans, reduced fat cheese bites and Chorizo bites
GoGo’s Full of Beans and Oat-Tastic are available in 55g packs (RSP: £1.50) and Protein Power is available in a 70g pack (RSP: £2). The launch will be supported through disruptive shopper marketing, sampling and geo-targeted digital campaigns aimed at disrupting snacking.