Kellogg’s has announced plans to drive growth in the snacking space in 2023, with a focus on its single snacks offering in convenience and independent stores.
Lindsey Kendal, Kellogg’s away from home sales director, said: ‘’We will be doubling down on our singles snacks offering in 2023, as this continues to be a priority area for us. This will be supported across a myriad of touchpoints – from increasing weeks on promotion and bringing back our ‘free adult ticket’ offer on snacks, to targeting new environments.’’
Rice Krispies Squares has been supported with a new above the line campaign throughout 2022, centred around the strapline ‘Get Stuck In’, with plans to continue this media support into 2023 while it will be amplifying its strategy on Crunchy Nut Nut Butter Bars. The range will be supported in the away from home channel with fully branded, tailored POS to drive standout on shelf or countertop.
Hannah Fearnley, senior away from home sales manager, said: ‘’A big focus for us next year is continuing to drive momentum with our range of single snack bars across independent retailers and convenience stores. We’ve seen growth in 2022, as people have continued to get back to their routines – whether that’s commuting into the office or generally getting out and about. Our range of cereal and snack bars provide a quick and easy afternoon snack solution, whether that’s at home or on-the-go.’’
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