Maxxium UK is hoping to help retailers take advantage of the American whiskey market with the launch of Jim Beam Rye.

Aged four years, Jim Beam Rye (40% ABV) is available in 700ml bottles with an rrp of £24.

Marketing controller for imported whiskey Eileen Livingstone said: ““The thirst for good quality rye whiskey is at a record high and we feel that the time is right to fully introduce our very own Jim Beam Rye to the UK market. We have received considerable interest in our brand and are excited to introduce the trade and consumers to another member of the Jim Beam family.”