Jacob’s Creek has introduced a new global identity to unite its entire portfolio and highlight its provenance.
The new logo, its first since 1976, will be on all Jacob’s Creek advertising and packaging from March. The makeover will be communicated via a marketing campaign featuring in-store activity and POS materials.
The brand is also launching two new wines to its Classic range. Classic Fiano 2013 and Classic Sangiovese 2012 (rrp £8.05) will be available from March, and are the result of the winery’s vineyard nursery programme to experiment with European varietals in an Australian climate.