Hovis is launching a new national TV advertising campaign, ‘It’s just bread’. The campaign will launch this evening (Monday 21st May) on ITV during Coronation Street and will run across TV and Video On Demand until 10 June 2018.
The advert tells the story of the role bread plays in our everyday lives, from a little girl making her very first sandwich, to a dad eating a delicious slice of buttery toast whilst doing the midnight feed.
Hovis Soft White is the hero of the new advert and this SKU continues to be a key focus within the business strategy, resulting in a strong growth rate of +19.9% in value year on year (Nielsen 24th March 2018).
Chad Leembruggen, commercial director at Hovis, said: “We are extremely excited to launch our new advert which aims to remind us of the role bread plays. Bread is a constant in everyday life which we demonstrate in the advert through key life moments which we hope will bring a smile to your face. White bread is the leading segment within packaged bread4, with Hovis experiencing a 11.8% increase in share of white loaves (Nielsen 24th March 2018) and growing at +19.9% in value year on year. This advert celebrates our much-loved Hovis Soft White and that when it’s Hovis, it’s not ’just bread’.