The Hidden Sea has launched its Rosé and Spritz Pinot Grigio cans to the UK market.
The RTDs will join its wider range of vegan wines - including a Sauvignon Blanc, Chardonnay, Rosé, Shiraz and Red Blend – in actively removing plastic from the world’s oceans.
Distributed by Kingsland Drinks, the 250ml recyclable cans (RRP: £3.50) have been designed with The Hidden Sea’s core consumers in mind and to tap into the RTD and moderate drinking trends.
Justin Moran, co-founder of The Hidden Sea, said: “The Hidden Sea’s move into the canned wine market offers retailers the option to stock a premium, delicious product for a demographic that is buying into the sector and want responsible brands. The spritz cans will play a vital role in our goal to remove plastic from the ocean.”
Pete Fairclough, Senior Brand Manager at Kingsland Drinks, added: “The Hidden Sea’s move into the RTD sector is a natural evolution for the brand, which lends itself perfectly to consumer thirst for quality, canned drinks and brands that exist for something bigger than themselves. We’re focused on securing retail listings for the Spritz Rosé and Spritz Pinot Grigio and engaging consumers with The Hidden Sea’s compelling ethos.”
No comments yet