Halewood International has launched a new range of alcohol fruits to the ready to drink category.
Crabbie’s Fruits are available in three flavours - zesty lemon, raspberry & rhubarb and black cherry. The range comes in 330ml bottles with an ABV of 4%. Crabbie’s Fruits are aimed at 22-26 year old consumers and are designed to appeal to a younger audience looking for a sweeter product to enjoy with friends during summer occasions, both in and outdoor.
Crabbie’s is supporting the launch with a campaign throughout the summer including PR, digital, social media activity as well as a national sampling campaign at summer events across the UK.