Ginsters’s limited-edition Festive Slice is making a return for Christmas 2022. The Festive Chicken & Stuffing Slice (170g) RRP £1.65 is back from 14 November 2022.
According to Ginsters, the slice contributed to its highest-ever December share of market, with over half of sales (52%) of the Festive Slice in 2021 incremental to the category and delivered sales of £435k during the 11 weeks it was in market.
Ginsters managing director Sam Mitchell said: “Our limited-edition Festive Chicken & Stuffing Slice was a huge success in 2021. We know that 56% of consumers are looking to try something new and different and the sales figures for the Festive Slice in 2021 demonstrate that we achieved this.”
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