E&J Gallo is thinking pink this summer with a collection of new releases.
The company is concentrating on the emerging Moscato variety with Barefoot Ruby Moscato (rrp £6.99), available in April. It joins Barefoot Moscato, Barefoot Pink Moscato and Barefoot Bubbly Pink Moscato.
Continuing the Moscato trend under the Gallo Family Vineyards brand is Pink Moscato (rrp £6.99), which offers a sweeter and more refreshing drink.
Pink Moscato will be supported by sampling, consumer press and social media activity.
Also new is Gallo Family Vineyards Summer Rosé (rrp £6.99), a light and fruity drink designed to bring ‘a taste of summer’ to the UK, with an abv of 5.5%.