Burton’s Biscuit Co. is giving its Fish ‘N’ Chips Salt & Vinegar snack a sporty packaging refresh to coincide with a busy 2021 sporting calendar.
The Salt & Vinegar pack will be re-branded ‘Sport & Vinegar’, with limited edition packs rolling out this month (March) and available until September. Fish ‘N’ Chips Sport & Vinegar is available in a range of pack formats, including 5 pack (5 x 25g) 6 pack (6 x 25g) and 125g. The limited edition product will be supported by wide-ranging social media activity, consumer promotions and in-store activation.
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