Corona has unveiled the new ‘Living is Calling’ campaign in collaboration with Tripadvisor.
Billed as an extension of its “This Is Living” platform, the new campaign invites the world to put living first through a partnership with Tripadvisor featuring over 300,000 experiences, and a new global film.
Launching in more than 30 countries, Corona and Tripadvisor are opening the door for people of legal drinking age to discover new places in a more meaningful way. Eligible consumers who scan the QR code on every Corona package will have the chance to unlock memorable moments in the real-world, with the brand offering vouchers towards travel experiences.
“For the past 100 years, Corona has inspired the world to come outside and feel more moments of ‘This Is Living,’ and we believe the next chapter is about helping people take action and embrace the outdoors,” said Clarissa Pantoja, global vice president of Corona. “‘Living is Calling’ is our worldwide call to action, and we’re pairing it with our biggest program ever to enable experiences outside. We’re empowering consumers to live this summer and reconnect with what truly matters – nature, human connection and real experiences, all enjoyed together with a beer in hand.”
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