Comfort Creations

Comfort has reformulated its Concentrated Fabric Conditioner Core and Creations ranges, promising shoppers 100 days of freshness and fragrance thanks to its Stay Fresh technology. The launch includes new look packs and the rollout of a 100% recyclable bottle.

The improved fragrances include Blue Skies, Strawberry & Lily, and Apple Blossom scents.

A £12m campaign is set to support the launch with an increased focus on inclusivity. Audio description features in TV adverts, allowing those with visual impairments to enjoy the TVC, with further activity planned across socials, TV, OOH, BVOD, as well as in-store.

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