US snack rolled tortilla chip brand Chipoys is to launch in the UK in April.
Chipoys come in two flavours - Fire Red Hot and tangy Chilli & Lime.
Chipoys have been formulated specifically for the UK market to be extra spicy and contain natural colourings and are available in cases of 8 x 113.4g bags (rrp: £1.99).
“Chipoys is a genuine and established challenger brand to the ever-popular market leaders, amassing a huge following which looks set to continue into the UK,” said Andy Brown, managing director, Envis Snacks. “Chipoys has a huge following in the US, and with demand for new, innovative products and strong, exciting flavours on the rise, we know that UK consumers are going to love them.”
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