Carling Fruit Coolers are being launched nationally following a successful trial in Asda last year.
Available in lemon and grapefruit flavours, the Coolers have a 2% ABV and come in 4 x 300ml bottle packs (rrp £4.00). The products contain a combination of real fruit juice and lager to distinguish them from the Carling Zest range and are aimed at those who prefer sweeter drinks such as rosé wines or fruit ciders.
Carling brand director at Molson Coors UK Jim Shearer said: “Following on from the great success of Carling Zest and recognising that consumer lifestyles are changing with lighter, flavoured products in huge demand, we trialled Carling Fruit Coolers last year. They were incredibly popular so we are rolling out Carling Fruit Coolers nationally this summer.”