Birds Eye is adding heat to its burger range with a Reggae Reggae Beef Quarter Pounder. 

The company hopes the product, infused with red peppers and Reggae Reggae jerk seasoning, will tap into the trend for flavoured burgers. The new variant is available in packs of four and will be supported by PR activity.

rrp: £2.49

tel: 020 8918 3200

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