Budweiser has unveiled its global marketing campaign for the 2014 World Cup in Brazil.

The first wave of Budweiser’s ‘Rise As One’ World Cup campaign will begin airing on TV on 24 March with the second wave airing 24 May. There will also be online content available at www.riseonone.com and a chance for consumers to win tickets to the World Cup through a scan to win on pack promotion.

As the only official alcohol sponsor of the tournament, Budweiser will also be launching a limited edition aluminium trophy bottle and new easy-to-carry 18-can and six-bottle packs. The brand is also making 200 branded chillers available for the convenience sector.