Allwyn has launched a new National Lottery Scratchcard inspired by ITV quiz show Beat The Chasers.
The £5 Beat The Chasers Scratchcard is now available with five top prizes of £1.5m, and the overall odds of winning are 1 in 3.52.
The Beat The Chasers Scratchcard, licensed by ITV Studios includes three themed games: Cash Builder, which matches ‘answers’ for prizes. The Offer, which lets players ‘predict’ the Chaser’s offer, and Beat The Chasers, where players need to outscore the Chaser for a win.
Allwyn will support the launch through in-store and marketing activity, including retail Point of Sale with a full asset takeover in July, and a Scratchcard dispenser flash and arrow in August. Beat The Chasers marks Allwyn’s second exciting licensed Scratchcard in 2026, following February’s £5 Deal or No Deal Scratchcard.
Marketing director at Allwyn, Steve Parkinson, said: “The Beat The Chasers programme has built a huge and loyal following across the UK, making it a natural addition to our Scratchcard line-up. With our Beat The Chasers Scratchcard, we’ve created a game that captures the competitive edge and quick-fire excitement of the show in a format that’s instantly accessible to players.
“We saw fantastic engagement from both players and retailers with the launch of our Deal or No Deal Scratchcard earlier this year, and we’re confident Beat The Chasers will continue that momentum. And, as always, every time someone plays a National Lottery game, they help contribute to the £33 million raised every week for UK Good Causes.”
SVP Gaming - Zoo55, ITV Studios, Steve Watling, added: “Beat The Chasers has been a hit international spin off show and demonstrates the success and popularity of the chaser mechanic. This is the first time the format has been adapted for a game, and this Allwyn scratchcard features all the main elements from the show format. We look forward to seeing this in retail.”
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