Following this weekend’s estimated £444m Powerball jackpot - the biggest ever offered in the UK - National Lottery operator Allwyn is providing retailers with a range of assets to use across their own social media channels.
To help retailers build excitement for the new draws, Allwyn is providing retailers with a range of ready-to-use social media assets for Facebook, Instagram and X to drive footfall to their stores. These are now available to download from the TNL Partners Hub here.
James Dunbar, Allwyn’s retail strategy and operations director, said: “The UK is only weeks into its Powerball journey and already players have had the chance to play for a colossal amount.
“With this range of downloadable social media assets, we’re thinking differently and trying to make it as easy as possible for our retail partners to get their regular customers excited about the new game - and the truly unbelievable jackpot on offer.”
Allwyn will also be rushing out official £500m+ Powerball jackpot posters to selected retailers if the jackpot exceeds £500m – which it is expected to do if it continues rolling into next weekend.
Before retailers post, they should remember to only use official National Lottery assets downloaded from the TNL Partners Hub, keep all game and jackpot information accurate and up to date and ensure content is not directed at or likely to appeal strongly to under-18s.
No comments yet