1664 Bière is giving convenience retailers the chance to bring the spirit of its House Party Suprême on-pack promotion into their own stores with a new competition hosted on rewards platform, Shopt.
The retailer competition invites anyone who doesn’t currently stock 1664 Bière to snap a photo of the promotional 1664 Bière can formats, including 0.0%, in their store and upload it to Shopt.
Those eligible to enter will receive a £3 credit in their Shopt wallet and be in with the chance to win £1,000 to host their own in-store party, whether a shopper event, a celebration with the community or an activation that brings the spirit of House Party Suprême to life.
The initiative has been designed to celebrate and amplify the brand’s on-pack promotion, which offers shoppers the chance to win a House Party Suprême.
The wider campaign gives shoppers the opportunity to win every week, with £2,000 prize bundles and instant prizes designed to elevate the at-home experience.
Dharmesh Rana, brand director for premium brands at supplier Carlsberg Britvic, said: “Retailers play a vital role in bringing our campaigns to life in-store, and the Shopt competition is a fun way to recognise and reward.
“By encouraging retailers to highlight the activity on shelf, we’re helping to drive visibility and sales, while also giving stores the chance to host their own celebration with their local shoppers.”
To further drive awareness of the competition in-store, 1664 Bière has POS materials, subject to availability, available for free on Carlsberg Britvic’s At Your Convenience platform.
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