The Today's Group has relaunched its retailer category advice initiative Plan for Profit (PFP) in a more accessible format to help retailers boost their sales.

The guide now includes 720 must-stock lines in the key grocery, impulse, non food and licensed areas, as well as 24 other sub-categories.

PFP ranges will be highlighted to members via leaflets and posters, and supported with bespoke pos in depots.

The revamped initiative would give suppliers confidence and provide retailers with "key advice on the must-stock lines for their stores, while also giving wholesalers the tools with which to dispense that advice," Today's Group managing director Bill Laird said.

Speaking exclusively to C-Store, Laird ruled out the launch of an own label for the Today's Group. "We are the home of the brands and not presently looking to launch any own labels. If there was a good international company who could produce something under licence for us we might consider it, but as far as I'm aware there isn't. I would have loved to have the Euroshopper brand, but unfortunately that's taken!"