Nisa has launched a healthy living marketing campaign that will run in-store and online until 21 January.

The ‘New year starts now’ campaign will include offers on a range of healthy or low-calorie products including vegetarian meals, water, porridges, and half-price Weight Watchers ready meals, among others.

The campaign is supported by a feature on the consumer leaflet and dedicated healthy living-themed point of sale including window posters, shelf talkers, hanging signs and more to help Nisa retailers to drive sales.

Nisa has also launched two social media competitions to engage consumers with the promotion and encourage them to choose healthier options. The ‘New you starts now’ competition offers the chance to win prizes including a FitBit, Love2Shop vouchers, a case of alcohol-free Heineken 0.0 or Walkers Sunbites.

Another competition encourages the public to share their healthy recipes using Heritage products on social media for the chance to see their recipe featured on the Discover Heritage page online throughout 2018.

Nisa head of marketing Philippe Rondepierre said: “This campaign was designed to coincide with the annual surge in nationwide health kicks and cater for the growing trend towards healthier living, whilst helping our members to drive footfall and basket spend over this key period.

“We hope our healthy living activity will inspire confidence in shoppers that convenience doesn’t have to mean unhealthy options, but that they can actually pick up a wide variety of healthy snacks and nutritious meal solutions from their local Nisa member store.”